Clorox - Introducing concentrated clean

Clorox® Regular-Bleach, now concentrated

Tackle any mess with less. Clorox® Regular-Bleach, now concentrated has all the cleaning power of bigger bottles, but in a smaller, easier-to-use package.

Whitens like never before* Smaller bottle for easier cleaning*

*Vs. previous formula.

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A modern clean for a modern machine

For Standard & HE Machines

Clorox® Regular-Bleach, now concentrated is formulated to work with your high efficiency washing machine so your clothes come out dazzling clean.

Remove stains and leave clothes smelling fresh

  • Clorox® Regular Bleach, now concentrated, 64 oz.
  • Clorox® Scented Bleach in Clean Linen, now concentrated, 64 oz.
  • Clorox® Scented Bleach in Fresh Meadow, now concentrated, 64 oz.
  • Clorox® Scented Bleach in Lavender, now concentrated, 64 oz.

Cleaning solutions for everything in your home

96 oz. Clorox® Regular-Bleach = 64 oz. Clorox® Regular-Bleach, now concentrated

A healthier home

Are you looking for ways to keep your family healthy and happy?

New moms

Find out how to get your house ready for baby.

Keeping it clean: feeding items

If you don't properly sanitize bottles, nipples, utensils and pacifiers, you may be feeding your little one microorganisms that can cause illness.

How to clean and sanitize

During baby's first four weeks:

Baby bottles, nipples and dishes can be easily sanitized using Clorox® Regular-Bleach.

  1. Soak washed items for 2 minutes in a solution of 1 tablespoon of Clorox® Regular-Bleach per gallon of water.
  2. Pour solution through nipples.
  3. Drain dry.

In the months that follow:

  1. Use a special bottle brush or sterile cotton swab to get into hard-to-reach, small spots in nipples or breast pump parts.
  2. Put them in the dishwasher, preferably in their own run.
  3. When they come out of the washer, dry items thoroughly before putting them away. Moisture helps germs thrive.

Always read and follow precautions and usage directions before using cleaning products. Store cleaning products out of the reach of children. Children may be sensitive to strong odors of cleaners like Clorox® Regular-Bleach. It's best to deep clean when baby is out of the room.

Watch the "Bleach It Away!" videos

  • Watch Video

    (Not) Pregnant

    Watch Video

    Ever need a way out of a tricky social faux pas? All you need to do is create an excuse to vanish and we'll take care of the mess — well, the laundry part anyway.

  • Watch Video

    Daddy

    Watch Video

    There's been a messy disaster involving the way kids' bodies function … but … by whom? Dad deals with the unexpected grossness of parenting.

  • Watch Video

    Potty

    Watch Video

    With all the focus on how to use the potty, is it possible that your child might forget where to use the potty? Thank goodness for Clorox® Regular-Bleach.

  • Watch Video

    Splash

    Watch Video

    Little kids want to share everything. It's no wonder he wants to share his potty success with you! Thank goodness for Clorox® Regular-Bleach.

  • Watch Video

    Sleeve

    Watch Video

    Teaching kids the basics takes time. While they are learning, take a deep breath and know that Clorox® Regular-Bleach is here to help clean up the mess in your house or — well, his white shirt.

Bleach It Away!

(Not) Pregnant

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How to Bleach Red Wine from a White Shirt

  1. Set machine to hottest recommended water setting.
  2. Add detergent plus 3/4 cup Clorox® Bleach to wash water.
  3. Put shirt plus other bleachable items into wash. Run as normal.

Or, if you have an HE washer or a washer with a bleach dispenser, fill the dispenser with Clorox® Bleach to the max level. Run on hot water or heavily soiled setting.

Bleach It Away!

Daddy

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How to Bleach White Underwear

  1. Set machine to hottest recommended water setting.
  2. Add detergent plus 3/4 cup Clorox® Regular-Bleach to wash water.
  3. Put underwear plus other bleachable items into wash. Run as normal.

Or, if you have an HE washer or a washer with a bleach dispenser, fill the dispenser with Clorox® Regular-Bleach to the max level. Run on hot water or heavily soiled setting.

Bleach It Away!

Potty

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How to Disinfect a Tub

  1. Add 3/4 cup Clorox® Bleach to 1 gallon of water.
  2. Wipe down bathtubs, shower doors, tiles and floors.
  3. Wait 5 minutes and then rinse with water.

Bleach It Away!

Splash

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How to Disinfect Tiled Floors and Toilet-Training Potties

  1. Add 3/4 cup Clorox® Regular-Bleach to 1 gallon of water.
  2. Wipe down tiled floors and plastic training potties.
  3. Wait 5 minutes and then rinse with water.

Bleach It Away!

Sleeve

Close

How to Bleach White Shirts

  1. Set machine to hottest recommended water setting.
  2. Add detergent plus 3/4 cup Clorox® Regular-Bleach to wash water.
  3. Put shirts into water and run as normal.

If you have an HE washer or a washer with a bleach dispenser, fill the dispenser with Clorox® Regular-Bleach to the max level. Run on hot water or heavily soiled setting.

Copyright © 2011 The Clorox Company